Here's the famous scene from the 1996 movie Jerry Maguire where Jerry writes a new mission statement for his sports agency "The Things We Think and Do Not Say: The Future of Our Business."

For so many clients we had forgotten what is most important to them...I had lost the ability to bullshit. It was the me I've always wanted to be.

After distributing his mission statement to everyone in the company, Jerry walks into a company meeting to wild applause from his colleagues. They love that he spoke the truth about what they know is wrong with the business and how it could be better.

But Jerry still gets fired.

Lesson: courage and great ideas aren't enough for a Rebel at Work to get change adopted. It's only the start.